Children of the Nations Has Re-Branded

    Silverdale, WA – June 20, 2009 – Children of the Nations (COTN), a local organization impacting the lives of thousands of children in the developing world, is proud to reveal their band new look! “Over the years, our organization has evolved and we wanted our look and personality to reflect that,” says Pam Wright, COTN–USA Communications Director. “For the past year, we have been working with a creative team to develop a new brand identity—including a new logo, a new color palette, a redesigned website, and more. We are please to finally share it with all of you and thought our donors would appreciate some of the rationale being the design.”

    The New Brand Identity
    The new Children of the Nations brand was designed out of our desire to vividly portray a family of passionate, caring people seeking to raise children to be catalysts for sustainable change in and around their own communities and countries. We believe our new brand makes a clear statement of our strategy—mobilizing a movement of people to our mission: Raising Children Who Transform Nations.

    The Logo
    Our new logo exemplifies this philosophy by showing individuals of varying ages and places coming together in unity to build this family of caregivers. The overall circle shape not only represents a globe, but also Children of the Nations’ holistic development philosophy, while the two shaped lines around the circle represent the presence of Jesus Christ over all our ministry efforts.

    The negative space within the people represents how Children of the Nations approaches each child and community personally and allows these children and communities to flourish on their own, in partnership with the overall family. This space is not already filled up with a particular methodology, but has room to breathe and develop on its own within this remarkable family and movement. There is room in this family for you, and we want you to find you place within it.

    The revolving feel helps us see that there are many moving pieces in this process, that it’s not hard and fast but fluid and transforming. There is the essence that things are coming alive in this concept, a strong indication of several COTN brand values.
    Colors

    In our new logo, the colors help identify the parts that make up the whole; cool colors work with vibrant ones to show how differing people, cultures and communities can come together to paint a beautiful picture of a family of friends. We intentionally chose tones that feel warm and earthy—colors reminiscent of the red dirt of Africa and the natural landscape in the Dominican Republic.

    Children of the Nations expresses thanks to 4 Minute Media of Denver, Colorado (seansheridan.com/4mm) and Atmostpheric Labs of Silverdale, Washington (www.atmosphericlabs.com) for conceptualizing and designing our new brand identity and website.

    About Children of the Nations
    Children of the Nations (COTN) is a non-profit organization dedicated to raising children who transform nations. Founded in 1995, the organization currently provides holistic care to orphaned and destitute children in Sierra Leone, Malawi, Uganda, and the Dominican Republic. By partnering with nationals, they establish full-care residential Children’s Homes (for orphans) and Village Partnership Programs (to benefit children living with destitute families or caregivers who are unable to properly provide for them). The programs and services they provide include education, feeding centers, medical services, and community development initiatives such as agriculture, sanitation projects, micro-enterprise, and much more. Children of the Nations believes that true, lasting, and meaningful change begins with the children, and so they are their mission. Children of the Nations stands apart from other organizations in their goal, not to provide relief, but rather to come alongside nationals, empowering them to a life of self-sustainability. For more information, visit www.cotni.org.

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    Contact:
    Pam Wright, Communications Director
    Children of the Nations – USA
    pamwright@cotni.org
    360-698-7227